MSRP stands for Manufacturer's Suggested Retail Price. It is the pricethe manufacturer originally recommended for their product. Below are 2 examples of how you can save $$$ off MSRP. I sell an A+ Certified Fast 1 TB SSD Dell PC that was over $1,199 MSRP, now on auction for less than $100, see ebay item # 176521584440 And an Apple Mac Pro base model that was $3,999 MSRP, now only $600 A+ Certified, Refurbished, + Professionally Upgraded too.